Blog Entries - Gym Member Retention
Retaining members is one of the hardest goals for a gym to achieve. Many people sign up for gym memberships with the goal of getting in shape, but never make a serious commitment and cancel their memberships after a few months.
This process often happens around New Year's. People make a resolution to get in shape, start their gym memberships in January, and then submit their cancelation forms before May. This cycle leads to profits in winter and spring but can wreck your budget come summer and fall.
Whether you want to get more members in the door or are looking to convince your existing patrons to renew their membership, there are strategies you can use to make a difference. For most gyms, the beginning of the year sees a plethora of new sign-ups and old members returning to meet their new year resolutions.